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SHUFFLED PRODUCTIONS
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About Us

Photo of Victoria Smurfit, CEO and Founder of Shuffled Productions

Victoria Smurfit

Victoria Smurfit

Victoria Smurfit

Victoria originally from Dublin, moved to the UK In her teens and has lived and worked in Los Angeles as an actress and is now based in London.


 She has written short stones for compilation books in Ireland and had a magazine and newspaper column. She has had a prolific career as an actress in three territories; Ireland with Ballykissangel

Victoria originally from Dublin, moved to the UK In her teens and has lived and worked in Los Angeles as an actress and is now based in London.


 She has written short stones for compilation books in Ireland and had a magazine and newspaper column. She has had a prolific career as an actress in three territories; Ireland with Ballykissangel and The Clinic, in the UK as a lead in Lynda La Plante's Trial and Retribution,

About a Boy, Cold Feet, Ivannoe, Agatha Christie and many more. In the US she

portrayed Cruella De Ville for ABC Once upon a Time and Lady Jayne in Sky/NBC Dracula.


Victoria has presented  the Irish film and television awards, has been nominated for several proiects and won one for her film with Bruce Dern,  The Lears as supporting actress. 

She is a writer/ creator, has commissioned four books to series. she co-created a show with Atlantic Nomad. 


Victoria is an ambassador for the Royal National Institute for the Blind UK and Fighting Blindness in Ireland and has shot a documentary film with award winning director Hernan Zin following her and her eldest daughter who is losing her sight to a genetic anomaly. 


She has j ust wrapped on BBC show Bloodlands 2 as the senes lead, she completed her work on BBC's 80 days around the world and Tinkertown for S earlier this year. 


She's also a mother to three crazy teens

Photo of Keith Boag of Freedom FIlms

Keith Boak

Victoria Smurfit

Victoria Smurfit

 Keith  is a BAFTA and IVCA award winning director. He was born in Edinburgh and graduated in Law at the University of Bristol. He has a  masters degree in Law, with a specialisation  in Human Rights, from UCLA and is licensed US criminal defense attorney. 

trained as an assistant director at the Royal Court Theatre, Riverside Studios, The

 Keith  is a BAFTA and IVCA award winning director. He was born in Edinburgh and graduated in Law at the University of Bristol. He has a  masters degree in Law, with a specialisation  in Human Rights, from UCLA and is licensed US criminal defense attorney. 

trained as an assistant director at the Royal Court Theatre, Riverside Studios, The Royal National Theatre and Leicester Haymarket. He is also the original pilot director of BBC series Doctor Who. 

Extensive  credits include Silent Witness, Hotel Babylon, Death in Paradise, Thieftakers, The knock, Substance, London's Burning, Village by the Sea.


Keith won IVCA best director award and 2 Gold Best film award at the New York International Film and TV Festival. 


In the US he has directed Turn, Washington's spies for AMC, Outsiders for WGN, Rectify for Sundance, Krypton for Syfy and For the People for Shondaland//ABC.

Photo of Clare Hadwick of Grey Seal Media

Clare Hardwick

Victoria Smurfit

Clare Hardwick

Over the last 15 years, Clare has undertaken various roles in complimentary segments of the film and television industry to give her an unusually comprehensive understanding of the media landscape.


Clare’s expertise spans production business affairs, joint ventures, media sector acquisitions, film financing and managing credit facilities. 

Over the last 15 years, Clare has undertaken various roles in complimentary segments of the film and television industry to give her an unusually comprehensive understanding of the media landscape.


Clare’s expertise spans production business affairs, joint ventures, media sector acquisitions, film financing and managing credit facilities.  Her diverse client list includes large US production studios through to individual executives and talent.  


She also serves as a trustee for ground breaking educational charity, Think Equal, and a mentor for the Creative Mentor Network.


Previous roles include:


Counsel at Latham & Watkins in the Entertainment Sports and Media team

Commercial Director at Caryn Mandabach Productions, producer of Peaky Blinders

Business affairs at Carnival Films, part of NBC Universal

Legal and business affairs at Film Finances, completion guarantor


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